AI / PERSONAL DEVELOPMENTOn hold
BrandMate
Between building something and getting it used.
01 / WHY
Why make it?
I felt how difficult it was to keep posting consistently. Connecting Instagram posts with AI analysis, I wanted to build a service other people could use, too.
02 / IDEA
The idea.
Go beyond creating a post: review the results and plan the next one. An attempt to bring the Instagram workflow together in one place.
03 / PROCESS
Make something. See what happens.
- 01
Expand what it can do
Instagram integration, retrieving posts, AI analysis, writing, and reviewing results after publishing.
- 02
Look with fresh eyes
More features, but no clear first step. Revisit the screens from the perspective of someone using them for the first time.
- 03
Adding and taking away
Add features, create complexity, simplify, and rethink. Learn how difficult it is to make something people will use.
04 / NOT AS PLANNED
It didn’t go
quite as planned.
Every new feature felt like an improvement, yet the starting point became less clear to a new user. Building something and getting people to use it are different challenges. I had to face that gap.
05 / NOW & NEXT
On hold / 2026.09.19
Where things stand.
Currently on hold while I focus on TONALINQ and other priorities.